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Manajemen Pemasaran Philip Kotler Jilid 13 Pdf

in a way it’s almost a mirror image of what one does when choosing a course of study. kotler’s book is thick, heavy, and has the feel of being an encyclopaedia. for a book that’s only a few hundred pages long, it can seem like an impenetrable wall of text. yet for those who are willing to dig in, the rewards are great.

there is no textbook which can give a better insight into what marketing really is. kotler’s book has a wonderful introduction which helps to explain the basic principles behind the subject, such as the law of one price. the book explains the value of comparing the features and benefits of a product with the conditions in which it will be used. if the product is to be used indoors, it will have to be waterproof. if it is to be used for children, it will have to be safe and will be able to withstand bumps and falls. all these factors go into the decision about the choice of product.

as a result, the decision to buy the product is made on other grounds than price alone. as kotler says, “people buy decisions, not things. buying decisions are made by comparing the features and benefits of the products that are available, and by comparing the costs of using each product in the circumstances that the product will be used”.

after many years of working in the industry, prof. kotler has managed to pick up some very useful observations which can be applied in real life scenarios. he acknowledges the fact that the number of marketers in this world will never ever be sufficient to truly fulfil our market needs. prof. kotler gives out the impression of making certain people out to be heroes. kotler is a genius, to begin with. most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. since the first edition of this book, kotler has added to the next editions of his book. new editions have even brought changes to some of the processes in the book. marketing management is the most widely used textbook in marketing programs around the world, and also the most widely used textbook in business programs. kotler has brought the subject of marketing to a whole new level.

philip kotler is a marketing theorist who developed new concepts in marketing, such as atmospherics, demarketing, megamarketing, turbomarketing, and synchromarketing. before writing his books, kotler had taught at stanford university for 27 years. three of his books have been translated into more than 20 languages, with more than 25 million copies sold. philip kotler is a marketing theorist who developed new concepts in marketing, such as atmospherics, demarketing, megamarketing, turbomarketing, and synchromarketing.before writing his books, kotler had taught at stanford university for 27 years.three of his books have been translated into more than 20 languages, with more than 25 million copies sold.
kotler’s marketing theories are built on a revolutionary set of ideas, originating in the field of psychology, and his theory is based on customer-oriented marketing practices. kotler’s marketing theories are built on a revolutionary set of ideas, originating in the field of psychology, and his theory is based on customer-oriented marketing practices.
kotler offers a new theory of marketing that explains the changing needs of consumers and businesses in the current market world. kotler offers a new theory of marketing that explains the changing needs of consumers and businesses in the current market world.
kotler claims that marketing is the way a company matches its products and services to the changing needs of its consumers. he also claims that to achieve this one must have marketing knowledge that is both theoretical and practical. kotaer claims that marketing is the way a company matches its products and services to the changing needs of its consumers.
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